When the name LINDA Ikeji
pops up, the Banana Island mansion, the multi million naira cars and luxury
private jet trips come to one’s mind. But y’all don’t know that before all the
glitz and glamour, there was a broke, hungry and struggling Linda Ikeji.
The foremost African blogger and media mogul has become a household name. Her blog, Linda Ikejis Blog is one of the most visited sites in Nigeria, and her online TV, LITV is doing well.
will be almost impossible for the name “Linda Ikeji” not to come to
mind when blogging is mentioned because she has shown that you can find a way
to create value out of your passion and ultimately monetize it. Linda Ikeji has
indeed shown that you can make blood money out of the internet lol.
a Nigerian born into a struggling background, Linda Ikeji also had her fair
share of financial struggle while growing up. In fact she “suffered”
in the hands of POVERTY!!! In a bid to assist herself through school and
support her parents as well, Linda started working from age 17, from modelling
and bartendering to waitressing and ushering and any other legitimate job just
to make ends meet.
After her University education in UNILAG, Linda Ikeji worked hard to break into journalism by launching her own media company which specializes in modeling and events management, Blackdove Communications. The company wasn’t doing well, She also started a magazine called FM&B which released its first issue in 2006. After so many years of struggle without getting anything out of it, she decided to give up on them.
gave up on the office (Black Dove Communications) in 2010 when I couldn’t
afford the rent anymore and moved my business back home. About a year later,
the blogging I started in 2006 changed my life.” Linda
Ikeji said in an interview.
She published her first magazine in 2006 called FM&B
magazines. She successfully published her 1st, 2nd and 3rd magazines until she
was stuck on the 4th publication. However, she had to borrow 350k from
community bank to complete her publication. “I
needed N350k and I was determined to print this magazine. I wanted it to
succeed by all means so I decided to do something I’d never done before. I went
to the bank to get a loan.” She said.
She eventually got this loan but couldn’t pay up at the
appointed time. Consequently, she was arrested and detained by Special Fraud
Unit, Ikoyi. According to her story;
“They said they were men from the Special Fraud Unit,
Ikoyi, and they had been sent to bring me to their office to answer for a loan
I took from a community bank and refused to pay back. I was going to ride in
their marked anti-fraud unit car – sandwiched between two men. I didn’t want my
parents to know what was going on (it would have killed my mum) so I quickly
went back in, put on more appropriate clothes, told Sandra to follow their car
in my car so she would go with me to their office. I remember sitting in that
vehicle as they took me to their office in Ikoyi, and wondering how I got to
that point. It was like a nightmare. I couldn’t believe it was happening. I got
to their office and they made me sit down in front an officer who was handling
the case. (Sandra was allowed in but she was sitting in another area.). The
officer brought out my case file, and said I was owing the bank N190k for
almost a year and I wasn’t going to leave their custody until the money was
made available. You know, I’ve had bad days in my life…I mean, who hasn’t?
But up until that point, I’d never felt worse in my life. Nothing I’d ever
experienced up until that day, sitting in front of this man, and beside other
offenders/debtors, was anything close to this. Nothing! Even now, I can’t even
express how I felt that day, what was going through my mind. I felt like a
failure. I remember my eyes welled up, because I knew I didn’t have N190k and I
didn’t know anyone who could loan me. I started to explain to the officer, then
I began to beg…and I talked and talked and then I began to cry. I couldn’t
believe the situation I was in. I knew it would break my parents hearts if they
found out where I was.”
Fortunately for her, she was able to pay off the debt through
2006 Linda Ikeji started blogging, she has sustained it till today which is a
testament to the kind of commitment it takes to be an entrepreneur especially
in the creative industry.
In 2010, Linda had her financial breakthrough with her blog, after it started getting juicy adverts from paying brands and companies.
millions of people visit her site on a daily basis. According to Alexa, the
blog is one of the most visited websites in Nigeria and 3,800+ in the world.
She owns an over 500 million naira mansion in Banana Island, Lagos, owns a
Bentley Mulsane, worth over 100 million naira, and other expensive cars, flies
around the world with her family in private jets and above all, a mother to a
God’s blessings are ever green. Hard work and dedication truly pays. May our
breakthrough come at the appointed time.
The post Why Linda Ikeji’s grass to grace story will always inspire us appeared first on Kemi Filani News.